Sollers Lab
Services How We Work Case Studies About Contact Schedule My Strategy Audit

70% of your leads disappear
after they click your ad.

Sollers Lab finds where your business is losing conversions, fixes the system, and scales what works. Performance marketing built around your growth, not just your ad account.

Get Your Free Strategy Audit

Schedule a 30-minute strategy call.

See How We Work
Paid Ads Funnels Tracking Customer Journey AI & Automation The Sollers Scale System

Trusted by 10+ industries

Logo 1
Logo 2
Logo 3
Logo 4
Logo 5
Logo 6
Logo 7
Logo 8

This might sound familiar.

You're spending on ads but have no system to tell you what's actually working.

You don't know which audience segment is converting. Your agency sends reports with clicks and impressions, but nobody can connect the dots between ad spend and actual sales.

You have a landing page, but it was built to exist, not to convert.

Nobody thought through the offer positioning, the headline clarity, or what happens after someone clicks the button. Every paid click you send there converts at a fraction of what it should.

Your agency optimises ads but ignores everything after the click.

New creatives. New audiences. But they never touch the page. They never question the offer. They optimise the traffic and leave the system broken underneath.

You don't have time to figure out which part is broken.

You're running product, managing the team, closing deals. Marketing keeps getting deprioritised. Not because it doesn't matter, but because you're stretched across everything else.

The real problem isn't your ads. It's the system around them.

More spend won't fix it.

Everything your growth needs, engineered as one connected system.

Most agencies sell you one piece and leave you to connect the rest. Sollers Lab treats your entire growth engine as one system, because that's what it is.

Paid Ads Strategy & Management

We build and manage campaigns across Meta, Google, and the channels that fit your business. But we don't start with ads. We start with your unit economics, your customer journey, and your conversion data. Great ads pointed at a broken page just burn budget faster.

What you get:

  • Campaign strategy grounded in your business data
  • Continuous creative and audience testing
  • Ongoing channel optimisation based on real performance signals
Campaign Performance Active

CTR

4.2%

ROAS

3.8x

CPA

$12.40

Funnel Optimisation

This is where most marketing investments fail and where we start making an immediate difference. We audit, rebuild, and optimise your landing pages, conversion paths, and offer positioning so the traffic you're paying for actually has somewhere to convert.

What you get:

  • Conversion-optimised landing pages
  • Clear architecture from click to customer
  • Deliberate A/B testing tied to revenue outcomes

Conversion Path

Ad Click 100%
Landing Page 68%
Lead Capture 34%
Deal Closed 22%

Marketing Automation & AI Consultancy

Once the system works, we make it work faster. AI-powered workflows handle the repetitive operational work: reporting, audience segmentation, lead routing, and follow-up sequences. We also offer standalone AI consultancy for businesses that need to streamline operations beyond marketing.

What you get:

  • Intelligent workflows that remove manual bottlenecks
  • Automated follow-up that converts leads while your team sleeps
  • Tracking and attribution that show exactly which channels drive revenue

Automated Workflow

Running 24/7

Step 1

Lead Captured

Step 2

Auto-Segment

Step 3

Follow-up Sequence

These aren't three separate services. They're one system. That's the difference.

The Sollers Scale System

Most agencies start with a playbook. We start with your business. Every engagement begins with understanding before action, because the right diagnosis is what separates a system that compounds from a campaign that fades.

01

Diagnose

Before we touch your ad account, we study your business. We analyse your competitors, identify your ideal customer profile, map your customer journey, and pinpoint your unique competitive angle. We find exactly where growth is leaking and why.

02

Build the Sollers Scale System

Based on the diagnosis, we engineer an integrated growth system tailored to your business. Campaign strategy, customer journey mapping, landing pages, conversion paths, tracking, and automation. All built as one connected structure.

03

Optimise

The system goes live, and then we make it better. We test creatives, refine landing pages, adjust targeting, and iterate on conversion paths based on real performance data. Our AI-powered workflows accelerate this cycle so we learn faster and compound results over time.

We let the results speak.

Results from previous engagements. Numbers first, always.

CAT & THE FIDDLE

Cat & The Fiddle cheesecakes

Specialty cheesecake brand · Singapore

  • Challenge: Yearly revenue had plateaued and growth had stalled.
  • Solution: We pinpointed their two highest-impact sales windows and rebuilt the offer and budget allocation around those moments.
  • Result: Improved MER by 38%. Grew revenue 19%.

JUNG KWAN JANG

Jung Kwan Jang Korean Red Ginseng product set

Premium Korean health supplement brand

  • Challenge: Strong brand awareness, but campaigns weren't translating into actual purchases.
  • Solution: Restructured the funnel. Kept awareness running while layering in conversion-focused campaigns built to drive purchases.
  • Result: 21x improvement in Meta ROAS and 40x improvement in Google ROAS, year-on-year.

MINDSPACE

Mindspace after-school program students

After-school care brand

  • Challenge: Stuck above their $100 cost-per-lead target with stalling lead volume.
  • Solution: Accelerated creative testing, scaled the winning angles, and introduced a webinar offer to widen the top of the funnel.
  • Result: Cut cost per lead by 32%. Grew lead volume by 78%.

SING'THEATRE

Sing'Theatre Broadway show performance

Theatre company · Broadway show launch in Singapore

  • Challenge: Needed to fill 3,000 seats for a Broadway production with no clear sense of which channels would actually drive ticket sales.
  • Solution: Built a multi-channel campaign across Meta, Google, and OOH, then shifted budget toward the strongest performers in real time.
  • Result: Sold 4,900 tickets against a 3,000 target. 1.6x the goal.

Photo

5+ years in digital marketing 10+ industries served Trained companies and students

Who's behind this

I'm Jimmy. I've spent over five years running paid campaigns, building conversion paths, and scaling growth across more than ten industries, from F&B and hospitality to education, healthcare, entertainment, and e-commerce.

I started Sollers Lab because I kept seeing the same problem from the inside. Agencies run ads but never fix what's actually broken. The offer is weak. The landing page wasn't built to convert. The customer journey has three drop-off points nobody's looking at.

Sollers Lab works differently. Fewer clients. Deeper partnerships. A deliberate system that diagnoses before it prescribes and fixes the leaks before scaling the spend. And with AI handling the operational work, we focus on the strategic thinking that actually produces results.

Every week you wait, your ad budget is feeding a system that leaks.

Book a free strategy audit. We'll study your ads, your pages, and your data and tell you exactly where the biggest opportunities are. No pitch. No obligation. Just a clear, honest diagnosis.

We respond within 24 hours.